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    Mariano Puig, Scion of a Spanish Fashion House, Dies at 93


    MADRID — Mariano Puig, who helped remodel his family-owned Spanish fragrance maker into a global vogue home that encompasses the manufacturers Paco Rabanne, Nina Ricci, Carolina Herrera and Jean Paul Gaultier, died on April 13 in Barcelona. He was 93.

    Puig, the company that bears the household identify, confirmed the dying.

    As a member of the second era to run the corporate, Mr. Puig considerably expanded its presence abroad, significantly within the Nineteen Sixties, when Puig opened workplaces in the US and struck an alliance with Mr. Rabanne, a Spanish clothier whose celeb standing in Paris gave Puig higher entry to the French market.

    Puig finally took over Paco Rabanne and different main manufacturers. One in all Mr. Puig’s 5 kids, Marc Puig, is the present chairman and chief government of the corporate, which was based by Mariano Puig’s father, Antonio, in 1914.

    Puig had revenues of about €2 billion, or $2.4 billion, in 2019. It is without doubt one of the few main vogue companies nonetheless below the possession of its authentic household in a luxurious items sector dominated by conglomerates like Kering and LVMH Moët Hennessy Louis Vuitton.

    Mariano Puig Planas was born in Barcelona on Dec. 8, 1927. His father on the time imported and bought merchandise and supplies like rubber, perfumes and books. His mom, Júlia Planas, was a homemaker.

    In his youth, Mariano was a member of Spain’s water ski crew and twice gained the nationwide championships. He graduated in 1949 from the Chemical Institute of Sarrià in Barcelona and studied on the IESE Enterprise College within the Nineteen Fifties shortly after it opened there; it’s now one of many two main worldwide enterprise colleges primarily based in Barcelona, alongside Esade.

    Antonio Puig misplaced his enterprise when, early in World Battle I, a German submarine sank a vessel carrying an uninsured shipload of his items. After beginning afresh, he launched the primary lipstick manufactured in Spain, below the model identify Milady, in 1922.

    After the Spanish Civil Battle of the Thirties, Antonio Puig consolidated his fragrance enterprise by promoting a lavender-scented eau de cologne known as Agua Lavanda. Developed with a French perfumer, Segal, the cologne turned a serious vendor in Spain.

    From the Nineteen Fifties, Antonio Puig progressively handed over management to his 4 sons and died in 1979. Mariano Puig joined the corporate whereas finishing his research as a chemical engineer.

    He was the second oldest son and the one most decided to develop the corporate abroad. “Spain was small and closed, and that made me take into consideration what we wished to do and be,” he stated, in keeping with an extract from a e book that Puig printed to rejoice the corporate’s centenary.

    Mr. Puig acquired the rights to distribute well-known international manufacturers in Spain at a time when the nation was below army dictatorship. Together with his spouse, María Guasch, he traveled to Los Angeles to signal a cope with Max Issue to distribute its cosmetics in Spain.

    Mr. Puig’s largest coup was persuading Mr. Rabanne, the style designer, to diversify — so as to add perfumery to its strains of high fashion — and companion with Puig, which had solely about 50 staff on the time. Shortly after agreeing to a perfume three way partnership in 1968, the 2 males have been at dinner when Mr. Rabanne sketched on a paper tablecloth the define of the United Nations building in New York. The drawing turned the design for the bottle of their first profitable fragrance, known as Calandre. Puig finally took over Mr. Rabanne’s complete enterprise, together with his vogue home.

    Mr. Puig adopted an analogous path within the Nineteen Eighties with Carolina Herrera, the Venezuelan clothier, who had gained fame in New York. They launched a fragrance model collectively earlier than Puig took over her vogue home as properly, in 1995.

    Mr. Puig was chief government of the corporate till 1998 after which chairman of Exea, the holding firm by means of which his household controls Puig, for one more 5 years.

    He was a supporter of household company possession and helped discovered the Spanish Family Business Institute in Barcelona. José Luis Blanco, its director basic, paid homage to Mr. Puig as a key participant within the overhaul of Spanish trade, which had been left in tatters by the civil conflict and didn’t get pleasure from restoration funds from the Marshall Plan after World Battle II.

    Alongside just a few different enterprise leaders of his era, Mr. Puig “managed to rework this nation from ruins into the trendy and dynamic nation that we now have at this time,” Mr. Blanco stated.

    Alongside along with his son Marc, Mr. Puig is survived by his spouse; a brother, José María; 4 different kids, Marian, Ana, Ton and Daniel; and 9 grandchildren.

    As one of the outstanding enterprise tycoons of Barcelona, Mr. Puig assist finance a number of native arts foundations and museums in addition to IESE.

    He sought to keep away from politics, and he deplored the decade-long secessionist battle in Catalonia, which reached a boiling level in 2017, when the Catalan regional authorities made a failed try to declare an impartial Catalan republic, with Barcelona as its capital.

    In a letter printed that yr in La Vanguardia, the Barcelona-based newspaper, Mr. Puig wrote: “I really feel very Catalan, I really feel very Spanish, and I’ve deep love for my metropolis. However just lately we now have lived a contradiction that may solely make me really feel unhappy.”



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