Across the starting of the pandemic-induced lockdown within the nation final yr, when many people have been cautious of ordering in meals, 41-year-old Prerna Puri from Gurugram was additionally skeptical about shopping for ice cream for her baby from outdoors. Whereas many meals fanatics got here up with traits because of their culinary experiments, Puri additionally determined to whip up home made ice cream on her personal. What she lastly got here up with was a dessert that was gluten-free with no milk and made utterly with pure substances.
Prerna’s handcrafted ice cream, which started as a house experiment, has since then discovered sufficient consumers throughout the Delhi-NCR area. The all-natural, 100 per cent vegetarian ice cream additionally is available in a particular vibrant freezer and microwave-safe tub created from reusable, food-grade plastic. In an electronic mail interplay, the mompreneur spoke to indianexpress.com about her enterprise.
How did you give you the thought of constructing this ice cream?
The yr 2020 was filled with uncertainty and a nationwide lockdown amid a worldwide pandemic, nevertheless it’s this adversity that managed to show into one of the best alternative for me. Throughout the pandemic, I used to be very involved to purchase ice cream for my baby from native distributors. Therefore, I made a decision to make ice cream by myself. I wished to offer scrumptious ice cream to my baby, so I underwent rigorous analysis on varied ice cream recipes and realised that stabilizers, emulsifiers, synthetic flavours and colors have been generally used within the preparation of all ice lotions which weren’t good for well being. Consequently, I started getting ready ice lotions in my residence kitchen with pure, all-natural and premium substances with out utilizing any form of synthetic components and served it to my baby and household initially, and subsequently to mates and family, who liked it. All of them received collectively and compelled me into promoting by word-of-mouth. I used to be so impressed by the overwhelmingly constructive suggestions that I made a decision to take it a little bit extra professionally and get it out to extra individuals and thus began my journey as a mompreneur.
When did you begin the enterprise?
I began my enterprise in Could 2020 in the course of the lockdown. Being an alumnus of the Nationwide Institute of Vogue Know-how, design and style was my life and profession. In truth, I used to be an inside designing advisor until earlier than the nationwide lockdown was carried out. Being from a style background, I all the time thought that I’d do one thing associated and by no means anticipated to start out a enterprise that isn’t associated to designing. However as they are saying, life’s filled with surprises and also you by no means know the place it takes you. Now I’ve my very own ice cream model, which is India’s first licensed gluten-free dairy ice cream.
What sort of substances do you employ?
Prerna’s handcrafted ice cream is now India’s first licensed gluten-free dairy ice cream model. Handcrafted ice lotions or artisanal ice lotions are actually made by hand, in small batches and are usually not mass-produced by machines. Our ice lotions are made with low-fat cream (no milk or water in any respect) and have completely no stabilizers, emulsifiers, preservatives, synthetic flavours, synthetic colors, thickeners or some other synthetic components added to them. Our ice lotions are all-natural and 100 per cent vegetarian. Devoid any synthetic components, it’s a revolutionary approach of constructing pure ice lotions. We at present have flavours like pure chocolate, pure chocolate with almonds, pure vanilla with assorted nuts & black raisins, pure almond marzipan, pure coconut, and pure espresso. Pure mango and pure litchi are our seasonal flavours. We’re additionally within the strategy of launching a complete line of fruit sorbets.
Was the manufacturing course of troublesome amid pandemic restrictions? How did you handle all of it?
The journey was not a straightforward one. It was troublesome to get the substances as a consequence of lockdown restrictions. I used to be ordering issues on-line; it took them ages to reach. Within the preliminary days, I made the ice cream by hand greater than some other tools. After I went to the market after the lockdown was lifted, I couldn’t actually discover tools to make ice cream the way in which I did, since most of those machines catered to the standard trade practices. We received some blenders to match the rising demand. However even now, my ice lotions stay handcrafted as I take advantage of much less tools for his or her preparation.
What’s the price of the ice lotions?
We now have 3 sizes:
(a) 75ml – Rs 95
(b) 250ml tub – Rs 350
(c) 500ml tub – Rs 650
What sort of response have you ever been getting?
When my household and mates gave me constructive suggestions, I gained extra confidence. Lastly, in June 2020, I made a decision to take it up professionally and approached Trendy Bazaar, a retail premium chain in Delhi, to promote my ice cream. The response has been super and overwhelming! We now retail our ice lotions by way of premium grocery shops like Trendy Bazaar, The Goodness shops, Earth Natural Retailer, In and Out, and plenty of extra in Delhi-NCR and all Nature’s Basket shops, Society Shops and Benzer Meals shops throughout Mumbai and Pune. We additionally do direct deliveries within the Delhi-NCR area. Our first flagship retailer is arising shortly in Mumbai. We’re additionally seeking to broaden our model’s presence throughout India by signing tie-ups with franchises as I really feel franchise enterprise is one one of the best advertising and marketing choices for mompreneurs and different impartial entrepreneurs to broaden the enterprise into a bigger organisation.
At residence, how strictly do you comply with wholesome consuming guidelines?
I’m very specific about giving my household freshly made homecooked meals. Recent being the key phrase, I like to make use of seasonal veggies and fruits. I’ve inspired the behavior of not consuming packaged juices or aerated drinks.