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    John Naisbitt, Business Guru and Author of ‘Megatrends,’ Dies at 92


    His marriage to Ms. Senior led to divorce, as did his second, to Patricia Aburdene. Alongside together with his daughter, he’s survived by his third spouse, Doris (Dinklage) Naisbitt; his sons James, David and John; one other daughter, Nana Naisbitt; a stepdaughter, Nora Rosenblatt; 11 grandchildren and two step-grandchildren.

    Mr. Naisbitt ran out of cash after solely two semesters, and together with his first youngster on the best way he dropped out of school to take a job writing speeches for executives at Eastman Kodak, in Rochester, N.Y.

    He and his household moved to Chicago in 1957, the place he labored in public relations jobs. He labored in Washington between 1963 and 1966, first as an assistant to the director of the Nationwide Schooling Fee, then as an assistant to the secretary of well being, schooling and welfare.

    It was throughout an task to evaluate the impression of assorted Nice Society applications underneath President Lyndon B. Johnson, he mentioned, that he first developed his technique of development evaluation. A fan of American historical past, he had been studying books concerning the Civil Warfare by Bruce Catton, who had relied closely on modern newspapers to get a way of the nation’s temper throughout the battle.

    “I went out to a newsstand and I purchased about 50 out-of-town newspapers,” he informed The Christian Science Monitor in 1982. “And I used to be completely surprised what I discovered in three hours about what was happening in America.”

    He referred to as it “content material evaluation,” and after he returned to Chicago, he put it into observe together with his first agency, the City Analysis Company. Lengthy earlier than computer systems made such work practically instantaneous, Mr. Naisbitt employed a small military of analysts to learn via scores of newspapers a day, clipping tales about city protests, crime and campus unrest, which he drew on to write down studies for nonprofit and company shoppers.

    Along with his first marriage ending and his firm dropping cash, he moved again to Washington within the mid-Seventies and opened one other, comparable agency. It additionally failed, main him to file for private chapter in 1977.



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