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    ‘Content will continue to exist’: Rana Daggubati on cinema halls vs OTT debate


    Actor Rana Daggubati says the theatrical expertise within the nation shouldn’t be in peril because the spectacle films will at all times discover an viewers on the massive display.

    Daggubati’s newest action-drama Haathi Mere Saathi is gearing up for a theatrical launch in March, a yr after it was initially scheduled to open.

    The Prabhu Solomon-directed movie was pushed because of the coronavirus-led lockdown, which noticed many producers heading to the OTT platform for the discharge of their films.

    When requested about the way forward for theatrical expertise, Daggubati mentioned going ahead, there can be a transparent demarcation between tales meant for the massive display and OTT platforms.

    The Baahubali star, 36, mentioned that 2020 has been a studying, that regardless of the medium, movies will proceed to be made.

    Pandemic has taught us that the quantity of content material we are able to eat has gone up by ten occasions. There can be particular cinemas or tales that you simply’ll watch on OTT and there can be particular experiences you’ll go to the theatre for.

    “Content material will live on, whether or not it’s in cinema halls or on OTT. Cinema halls will at all times be the place for spectacle story experiences. Now, the cinemas in south India have a greater assortment than they ever had,” the actor mentioned on the trailer launch of Haathi Mere Saathi, the place was joined by Solomon and the movie’s different forged, actors Pulkit Samrat, Shriya Pilgaonkar and Zoya Hussain.

    Haathi Mere Saathi chronicles the journey of a person, performed by Daggubati, who fights for the jungle and animals. The movie is described as a mirrored image of the environmental disaster internationally.

    Hussain, who made her movie debut with Anurag Kashyap’s 2017 sports activities drama Mukkabaaz, mentioned Haathi Mere Saathi shouldn’t be solely a visible deal with but in addition gives a well timed message.

    “Final yr highlighted the significance of residing organically, in sync with nature, giving again to the setting and preserving it.

    “The movie doesn’t inform, it exhibits. It’s an audio-visual expertise to really feel what it’s to be one with nature,” Hussain mentioned.

    Samrat, whose characteristic movie Taish was launched on OTT platform ZEE5 final yr, additionally believes that cinemas will survive the digital growth.

    “The cinema expertise shouldn’t be in peril. Each OTT and the massive display have their perks. In our nation, going to a cinema corridor is extra of an outing. We see households going out, college students flocking it.

    “Going to cinemas is a tradition which is why it’s tough for something to take it over,” he mentioned.

    Produced by Eros Worldwide, the movie can be launched in Hindi, Tamil and Telugu.

    Pilgaonkar mentioned it was a problem for her to shoot the movie in three languages. The Mirzapur actor was clear that she didn’t need to “communicate gibberish” and therefore labored intently with writers of all three languages earlier than each shot.

    “Prabhu sir likes to improvise and loads of occasions, I used to be getting my dialogues minutes earlier than the scene. Initially, it was difficult, it took some time for the rhythm to set in. Prabhu sir was clear that the main target needed to be on the feelings and never be distracted by the language.

    “I noticed how Rana, in Telegu, would do one thing after which for Tamil he would do the identical factor in a different way and one thing new once more in Hindi. Prabhu sir and Rana had a transparent understanding of how these industries work. I loved observing these nuances,” she added.

    Haathi Mere Saathi, which has no reference to Rajesh Khanna”s 1971 Hindi movie of the identical title, is slated to be launched on March 26.



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