Nothing, Carl Pei’s audio startup, has named the Swedish audio model Teenage engineering as a founding associate. The Stockholm-based firm will take command of Nothing’s design, a transfer that may assist Pei’s startup to distinguish its upcoming merchandise from the group.
Teenage Engineering is understood for creating audio merchandise the place the emphasis is given on industrial design. Its merchandise goal a distinct segment crowd. The OB-4 “magic radio”, as an example, is a $599 Bluetooth speaker with built-in FM radio and analogue controls.
The collaboration with Teenage Engineering offers us a touch on the ambition behind Pei to start out a brand new firm that plans to develop high-end audio merchandise. Teenage Engineering CEO Jesper Kouthoofd has been named as Nothing’s Inventive Lead, and Tom Howard, the Vice Head for Teenage Engineering, will function Nothing’s Head of Design. Pei’s Nothing will unveil its first merchandise over the approaching months.
The London-headquartered agency not too long ago acquired all logos and mental property of Andy Rubin’s defunct Important model. It’s not precisely clear what’s going to Nothing do with the Important model.
Pei, who additionally co-founded OnePlus, not too long ago revealed that the corporate’s first product might be a pair of wi-fi headphones. The startup is anticipated to announce extra merchandise all year long. Pei’s firm is backed by high-profile executives, together with Kunal Shah of Cred, Tony Fadell, principal at Future Form and inventor of the iPodYouTuber Casey Neistat, Kevin Lin, co-founder of Twitch, and Steve Huffman, chief government of Reddit. Carl Pei’s audio startup Nothing not too long ago raised $15 million in collection A funding led by Alphabet’s GV.